Nitesh Singh is the CEO & Co-Founder of Blue Tea, a purpose-driven consumer brand founded in 2017 and known for caffeine-free, flower-based teas, especially Butterfly Pea or Aparajita-based products.

Nitesh and his co-founder appeared on Shark Tank India Season 2 in February 2023 and secured a deal that supported the company's growth journey.

Blue Tea subsequently expanded its market visibility and distribution, reflecting Nitesh's entrepreneurial focus on product innovation, consumer-brand development and scalable growth.